UA CURRY CAMPAIGNS
Team: Maxwell VanHook (Art director)
Challenge: In my time at Under Armour I was responsible for Brand and digital activations around the Steph Curry brand. Below are Photo and design initiatives I was responsible for developing. Most notably Curry 4 where I aided in development of shot list and design with the Tether agency.
MOVABLE INK EMAIL CAMPAIGNS
Curry 2.5 Launch Countdown Clock
I designed a dynamic clock to depict to the consumer how long they had until the launch of the Curry 2.5. With Movable Ink capabilities, we were able to detect consumer time zones and give an accurate depiction of wait times.
Curry 3PT Counter
The Curry 3PT counter was an email secondary designed to spark social engagement. Using Movable Ink capabilities, we were able to crawl the NBA's api and show in real time how many three-pointers Curry hit in a game so far. Below that counter was a dynamic feed linked to UA Basketball's Twitter feed.
UA CURRY LUX LANDING PAGE
The Curry Lux is a re-release of the Curry One silhouette in premium materials. This lifestyle shoe was heavily influenced by Steph Curry's affinity for the bay area. The landscape scenery and urban backdrops are reflective of this sentiment. I created the consumer journey for this page, which included the landing page and general site assets.
